Ways to Outsmart Google's PageRank System

Here's a list of things you can do to lessen the impact of a sudden drop of the almighty Google PageRank:

� Diversify your traffïc - make sure you cultivate other sources of traffïc other than the search engines. Förm partnerships and strategic links with other webmasters. Interact in forums and online communities.

� Provide quality information and frëe products or services that get 'good word of mouth' recommendations from your visitors. Content will always be king - make sure it reigns supreme on your site.

� Pick the right domain name. If you can, choose a short catchy keyword for your domain, one people will remember and would naturally type into a search engine or browser to find what they're looking for on the web.

� If you're having success with your site, (or/and especially if you're not) venture into off-line advertising and promotion. Use traditional promotional products, t-shirts, caps, bumper stickers, etc. to promote your URL. You can also try PPC (Pay-Per-Click) advertising to provide you with targeted traffïc and sidestep the search engines. Well sort of!

� Try viral products like ebooks, reports and frëe software programs to get your links out into the marketplace. You can also try product or site testimonials which are another great source of targeted traffïc.

� Be extremely careful of any out-going links from your site. Don't link to bad neighborhoods (link farms, banned sites, etc.) Google will penalize you for bad links so always chëck the PageRank of the sites you're linking to from your site. If you don't have the Google Bar - you can chëck any site's PageRank at: www.iwebtool.com.

� Onsite SEO factors do have an influence on rankings - make sure your site is dressed to kill. Pay attention to keyword density, title descriptions, meta tags, alt tags and interior linking structure. If you can, optimize your site for all three major search engines: MSN, Yahoo and Google. But don't stop there, also submit your site to the countless other smaller search engines on the web. It's the old adage, don't put all your eggs into the ever-changing Google basket or you'll probably turn your site and yourself into one desperate basket case. Other search engines listed at: www.isedn.org.

� Along those same lines, have a large spread of keyword phrases that you're targeting with the content on your site. Don't go after extremely competitive keywords which have countless major players with deep pockets buying links, left right and center. Instead, pick a whole range of keyword phrases that have less or little competition. All these keyword phrases will add up to a flood of traffïc for your site. Phrases that for the most part won't be affected by a sudden drop in PageRank. One good site for finding these keywords is www.nichebot.com - it will give both the number of hits and the amount of competition for each keyword.

� There is one more strategy you must explore if you want to lessen the power and importance of your own site's PR. One strategy that will bring in tons of Google traffïc even if your PR is ZERO. You must utilize the PageRank of other sites on the web. Use off-page optimization for your major keywords. Build countless anchor text links through keyword rich articles, content related blogs and products that benefit from the high PR of other sites on the web.

� Keyword rich articles are some of the best examples of this method, placing them on high PR sites will filter Google traffïc through these articles onto your site. It will also warm up these visitors before they reach your site and they will be more receptive to any of your site's offerings - nevër underestimate the power of the Pre-sell. Build enough of these links and a sudden drop in your own Google PR ranking won't drastically affect your bottom line or the amount of quality traffïc you are receiving.